Role: Art Director and AI artist
Agency: Tactical
Agency: Tactical
Overview:
This Lexus R&D project was an internal creative exploration commissioned by middle eastern agency to envision the future of brand storytelling through emerging AI technologies. The goal was to prototype new methods of generating visual narratives using generative tools like Kling, Veo, Runaway, Nano Banana Pro, and Blender. The project aimed to research how art direction, technology, and automation can combine to elevate brand identity, accelerate ideation, and empower future campaigns with dynamic creative pipelines.
This Lexus R&D project was an internal creative exploration commissioned by middle eastern agency to envision the future of brand storytelling through emerging AI technologies. The goal was to prototype new methods of generating visual narratives using generative tools like Kling, Veo, Runaway, Nano Banana Pro, and Blender. The project aimed to research how art direction, technology, and automation can combine to elevate brand identity, accelerate ideation, and empower future campaigns with dynamic creative pipelines.
Role:
As the Art Director and AI Generative Artist, I led the visual research and experimentation process. I explored workflows combining node-based AI systems in Weavy, 3D software, and prompt engineering to prototype a set of speculative visuals and motion concepts for Lexus. My responsibilities included conceptual development, creative direction, and hands-on work with both 2D and 3D AI-generated assets.
As the Art Director and AI Generative Artist, I led the visual research and experimentation process. I explored workflows combining node-based AI systems in Weavy, 3D software, and prompt engineering to prototype a set of speculative visuals and motion concepts for Lexus. My responsibilities included conceptual development, creative direction, and hands-on work with both 2D and 3D AI-generated assets.
Process: Camera and Animation Tests
Direction Exploration
