Client: Nike
Role: Art Director and AI artist
Agency: Tactical
Role: Art Director and AI artist
Agency: Tactical
Overview:
This Nike R&D project was an internal creative exploration commissioned by Tactical to envision the future of brand storytelling through emerging AI technologies. The goal was to prototype new methods of generating visual narratives using generative tools like ComfyUI, Adobe Firefly, and Blender. The project aimed to research how art direction, technology, and automation can combine to elevate brand identity, accelerate ideation, and empower future campaigns with dynamic creative pipelines.
This Nike R&D project was an internal creative exploration commissioned by Tactical to envision the future of brand storytelling through emerging AI technologies. The goal was to prototype new methods of generating visual narratives using generative tools like ComfyUI, Adobe Firefly, and Blender. The project aimed to research how art direction, technology, and automation can combine to elevate brand identity, accelerate ideation, and empower future campaigns with dynamic creative pipelines.
Role:
As the Art Director and AI Generative Artist, I led the visual research and experimentation process. I explored workflows combining node-based AI systems, 3D software, and prompt engineering to prototype a set of speculative visuals and motion concepts for Nike. My responsibilities included conceptual development, creative direction, and hands-on work with both 2D and 3D AI-generated assets.
As the Art Director and AI Generative Artist, I led the visual research and experimentation process. I explored workflows combining node-based AI systems, 3D software, and prompt engineering to prototype a set of speculative visuals and motion concepts for Nike. My responsibilities included conceptual development, creative direction, and hands-on work with both 2D and 3D AI-generated assets.
Process: Simulation Blocking
Adobe Firefly Generations
ComfyUI Generations
